7 Reasons Why Curly Life is Australia’s LARGEST Curl Shop!

Curly Life – Australia’s Largest Curl Store, and We’re Just Getting Started

We’ve been saying it for a few months that we are honoured to be Australia’s largest curl store – BUT we think it’s time we actually map out and show you how! We do not believe in just saying stuff for the sake of it or dramatising the truth. We always ensure to be 100% honest with our community, so we want to be real about what exactly makes us the largest!

When it comes to curls, coils, and waves, Curly Life is more than just a shop – it’s a movement. We’re proud to say that we are Australia’s largest curl store, and we’ve built that reputation through years of passion, innovation, and community building. From our extensive product range to our events and exclusive launches, everything we do is designed to celebrate and empower the curly hair community.

1. 75+ Brands Under One Roof

One of the clearest signs that Curly Life is in a league of its own is our incredible variety. With over 75 brands available, we offer one of the most diverse and inclusive collections of curl-friendly products in Australia. Whether you’re looking for cult favourites from overseas or local Australian gems, our shelves are stocked with options for every curl type, hair goal, and budget. From light, airy stylers to rich, nourishing masks, the variety ensures that every curly customer leaves with products tailored to their needs.

2. Our Flagship Store – A Home for Curlies

Our Gold Coast flagship store is more than just a place to shop. It’s a hub for connection, education, and inspiration. Here, customers can explore products in person, attend mini events, get free samples, and learn first-hand how to care for their curls. Walking through our store is like stepping into a curly hair paradise – rows of curl-specific brands you can’t find together anywhere else in the country.

3. Australia’s First Curl Subscription Box

We’re also the pioneers behind Australia’s first-ever curl subscription box. This service allows curl lovers to discover new products regularly, delivered straight to their door. Each box is curated with care, ensuring customers get a mix of high-quality products to try and love. For many, it’s like receiving a little box of joy – and it’s just one more way we’ve worked to bring the curl community closer to the best in hair care.

4. The Launch of our Curl Care Book

Education is just as important to us as products. That’s why we created and launched our very own Curl Care Book – a comprehensive guide that helps people understand their hair, choose the right products, and embrace their natural texture. This book has been a game-changer for both beginners and seasoned curlies, giving them the confidence and know-how to achieve their best hair yet.

5. Curl Fest – A Celebration Like No Other
In 2025, we brought our community together in a way Australia had never seen before – with the launch of Curl Fest. This event wasn’t just about products; it was a celebration of identity, culture, and the beauty of natural hair. From meeting brand founders to learning from hair experts and enjoying a vibrant, inclusive atmosphere, Curl Fest cemented Curly Life as the heart of the curly community in Australia.

6. YouTube & video demos

Ok, YouTube takes a LOT of time and honestly, it’s not really worth the effort. BUT, even if it helps just ONE person, then it is something we will always prioritise! We are proud to have a supporting YouTube Channel where we address curly questions and fill you up with lots of info!

7. Gold Coast Salon

We’re working behind the scenes to make something big happen! Stay tuned for our first ever Curly Life salon. We are so excited to service you and help put even more smiles on faces!

More to Come – The Future is Curlier Than Ever

While we’re proud of what we’ve achieved, we’re not slowing down. We have even more plans in the pipeline to expand our offerings, create more events, and continue making Curly Life the go-to destination for curlies nationwide.

From 75+ brands to a flagship store, an educational curl care book, the first curl subscription box, and the unforgettable Curl Fest, everything we’ve accomplished is proof that Curly Life truly is Australia’s largest curl store. And the best part? This is just the beginning.