“Why did you start your business?”
I get asked this a lot and there are a million ways to answer it. But don’t worry, today I just want to talk about one 🙂
I started Curly Life in mid 2021. Being natural for years, I knew about pretty much every curly hair brand. I was so excited to build Curly Life into a one-stop-shop for all things curly! I wanted to stock every curly girls’ favourite product!
Upon researching brands more closely, I started to realise that despite many brands being famous and loved in the curly hair community, they actually weren’t that good…
Exposing the curly hair industry
Silicones, sulfates and parabens have become dirty words. Brands steer clear of them. But many brands have pulled some sneaky moves. Instead of using these harsh ingredients, they have swapped them out for equally as bad (or worse!) ingredients that aren’t as well known.
A good curly hair brand needs to be much more than “free from.” A good curly hair brand uses products that nourish strands from the inside out. Products should keep our curls healthy, strong and help them to thrive.
Instead of masking curl problems with harmful ingredients that only cause more problems in the long run, curly brands should look out for what’s best for our strands.
Pictured: Flora & Curl Hydrate Me Bundle + FREE Scrunchie Set
What’s the answer?
I was discouraged by this. Brands that I thought had our best interests at heart were really just using clever marketing tactics. I knew I couldn’t endorse and provide products that went against my beliefs.
No compromise
I had to change my vision for Curly Life. Instead of stocking all famous favourites, I decided to selectively only stock products that I knew will nourish our curls from the inside out and I could 100% stand behind.
Suggested: My Curly Hair Routine
What this means for Curly Life
Curly Life stocks 5 brands – 3 are curly hair product brands (Alikay Naturals, Flora & Curl, CURLS), 2 are hair care brands (Luxe Moda, Luscious Silk).
I am extremely cautious when taking on new brands. I will never take on a brand purely for the sake of taking on a brand. I always ensure to thoroughly research brands, their ingredients used and the way they make their products. This is why out of the hundreds of curly hair brands out there, we only stock 3.
Big news
After countless hours of research, Curly Life is excited to announce that a new brand will be joining our family. Keep a look out on our Instagram for more news to come!
As always, feel free to message me anytime for advice or even just a friendly curl chat! Wishing you all the best of your curl journey.
With love,
Sarah ♡♡♡
