Curly Girl Movement

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Curly Girl Movement is a curl care brand that is deeply rooted in the principles and philosophy that transformed the way the world thinks about natural, wavy and curly hair. Born from the global movement that encouraged millions of people to embrace their natural texture and ditch the damaging habits that were holding their curls back, Curly Girl Movement has developed a product range that reflects those values in every formula. If you are on a curl journey and looking for a brand that truly gets it, Curly Girl Movement is one to know.

Where is Curly Girl Movement from?

Curly Girl Movement is a brand developed within the international curl community with a strong and passionate following among wavy, curly and coily hair enthusiasts worldwide. The brand is available in Australia through Curly Life, making their curl-safe, community-inspired products accessible to Australian curl enthusiasts across the country.

What is Curly Girl Movement known for?

Curly Girl Movement is known for their commitment to the core principles of clean, curl-safe hair care that respect the natural structure and health of textured hair. The brand is celebrated within the curl community for developing products that align with the values of the broader curly hair movement, including avoiding harsh chemicals, sulphates and silicones that can damage curl pattern and strip natural moisture over time. Their products are designed to work with your natural texture rather than against it, making them a trusted and principled choice for curl enthusiasts who take their curl health seriously.

What curl types are they formulated for?

Curly Girl Movement formulates for wavy, curly and coily hair types across a broad range of curl patterns. Their products are designed to be inclusive and effective for the full spectrum of textured hair, with a particular focus on supporting and enhancing natural curl pattern through clean, curl-safe ingredients and thoughtful formulation.

Who founded Curly Girl Movement and why?

The Dutch curl care brand Curlygirlmovement (also known as Curly Girl Movement) was founded in Amsterdam by Shamilla Dewi.

She founded the company out of personal frustration. After years of over-treating and straightening her hair, it became severely damaged, which forced her to do "the big chop". While on her journey to understand, heal, and revive her natural curls, she realized how difficult it was to find the right products and information.

When were they founded?

To help others who were also struggling, she started a blog in 2014 to share tips, tricks, and knowledge with fellow curlies. This quickly grew into a massive online community. When she still could not find the perfect products for her hair, she began developing her own. In 2018, she officially launched her own line of lightweight, non-weight-bearing products, like styling milks and curl-defining gels, free from silicones, sulfates, and parabens.

Most loved products

Curly Girl Movement has developed a range of products that consistently earn strong praise from their community of curl enthusiasts. Curly Girl Movement Curl Styling Milk (Leave-In) is the basis of your hair routine. The added holly root detangles the hair and the royal jelly provides the intensive nourishment your curls need!

Are they vegan, cruelty-free or organic?

Curly Girl Movement is committed to clean, conscious curl care that reflects the values of the broader natural hair movement. The brand formulates without harsh chemicals and places a strong emphasis on ingredient transparency and responsible production practices. It is always recommended to check individual product labels for specific vegan, cruelty-free or organic certifications.

Are the products sulphate-free, silicone-free or curly girl method approved?

Curly Girl Movement products are formulated to be sulphate-free and silicone-free, making them fully compatible with the Curly Girl Method. The brand was built around these principles from the very beginning, making their entire range a safe and trusted choice for curl enthusiasts who follow a clean, natural approach to their curl care routine.

Shop Curly Girl Movement at Curly Life

Curly Girl Movement is available at Curly Life, Australia's home for expert-curated curl care. Clean principles, community-driven values and products that support your natural curl journey make Curly Girl Movement a brand our curl specialists are proud to stock. Shop the full Curly Girl Movement collection at Curly Life today and take the next step in your curl journey with a brand that truly understands what it means.