Innersense

Shop Innersense here

Innersense is a certified organic hair care brand that has earned a devoted following among curl enthusiasts who refuse to compromise on what goes into their products. With a philosophy rooted in the belief that truly beautiful hair starts with clean, conscious ingredients, Innersense has built a reputation as one of the most trustworthy and high-performing organic curl care brands available anywhere in the world. If you are looking for a brand that delivers salon-quality results without a single ingredient you would not feel comfortable putting on your body, Innersense is the one.

Where is Innersense from?

Innersense Organic Beauty is a Californian brand, founded and developed in the United States. The brand has grown from a salon-focused professional line into an internationally beloved curl care brand, with products now available to the curl community around the world including here in Australia through Curly Life.

What is Innersense known for?

Innersense is best known for their certified organic, professional-grade formulas that deliver exceptional results for wavy, curly and coily hair without the use of harmful chemicals, synthetic fragrances or unnecessary additives. They also do a lot of charity work, donations and educational events. They are dedicated to improving and uplifting the community from all angles.

What curl types are they formulated for?

Innersense formulates for wavy, curly and coily hair types across a broad range of curl patterns and porosity levels. Their range includes products suited to a variety of curl concerns including dryness, frizz, lack of definition and colour-treated hair, making them a versatile and comprehensive choice for curl enthusiasts at every stage of their curl journey.

Who founded Innersense and why?

Innersense Organic Beauty was founded by Greg and Joanne Starkman, a husband and wife team with deep roots in the professional salon industry. Greg, a veteran hair stylist and salon owner, became increasingly concerned about the health implications of the chemical-laden products he was using on his clients and himself every day. Motivated by a desire to create safer, cleaner alternatives that did not sacrifice performance, Greg and Joanne developed Innersense as a professional-grade organic hair care line that stylists and their clients could trust completely. Their personal commitment to health, wellness and environmental responsibility continues to drive every decision the brand makes.

When were they founded?

Innersense Organic Beauty was founded in 2006 in the United States, making them one of the pioneers of the clean beauty movement in professional hair care and giving them nearly two decades of experience in organic formulation.

Most popular products

Innersense has developed several hero products that have become staples in curl routines worldwide. Their I Create Hold Gel is one of their most celebrated products, loved for delivering beautiful, long-lasting curl definition through a clean, organic ingredient blend. The I Want Lift Volumizing Foam is another standout, praised for adding lift, volume and definition to wavy and curly hair without any crunch or stiffness. 

Are the products sulphate-free, silicone-free or curly girl method approved?

Innersense products are sulphate-free, silicone-free and fully compatible with the Curly Girl Method. The brand has been formulating with curl-safe, clean ingredients since their founding, making their entire range a completely trusted and reliable choice for curl enthusiasts who follow a natural, clean approach to their curl care routine. In fact, even better, Innersense products are even cleaner than most natural brands.

Shop Innersense at Curly Life

Innersense is available at Curly Life, Australia's home for expert-curated curl care. Certified organic credentials, professional-grade performance and a brand that has been leading the clean beauty conversation in curl care for nearly two decades make Innersense one of the most impressive brands we stock. Shop the full Innersense collection at Curly Life today and experience what truly clean, truly effective curl care feels like.