Kitsch

Shop Kitsch here

Kitsch is a hair care and hair accessories brand that has built a massive and devoted following across the beauty and curl community by combining stylish, thoughtfully designed products with a genuine understanding of what hair needs to stay healthy and protected. What set them apart even more so if their diverse range of fresh, invigorating hair perfumes. 

What is Kitsch known for?

Kitsch is best known for their stylish, curl-friendly hair accessories that protect your hair without sacrificing aesthetics. The brand is celebrated across the beauty and curl community for their silk and satin scrunchies, claw clips and hair ties that hold wavy, curly and coily hair securely without causing the creasing, snagging or breakage that standard accessories are notorious for. Kitsch is also widely praised for their microfibre hair towels and other wash day accessories that have become staples in curl routines worldwide for their ability to reduce frizz and speed up drying time without disrupting curl pattern.

What curl types are they formulated for?

Kitsch accessories are designed to work across all curl types, from fine wavy hair through to thick, dense coily hair. Their range caters to the full spectrum of textured hair needs with options suited to different hair volumes, lengths and styling preferences, making them a universally accessible and versatile choice for every curl enthusiast.

Who founded Kitsch and why?

Kitsch was founded by Cassandra Thurswell in 2011 in Wisconsin. Cassandra launched the brand with a vision to create beautiful, affordable hair accessories that women would actually want to use and wear every day. Starting with just a small range of hair ties sold at a local market, Cassandra grew Kitsch into a fully fledged lifestyle brand through her eye for design, her understanding of what her customers wanted and her commitment to making quality accessories accessible to everyone.

Most popular products

Kitsch has an impressive lineup of products that have become staples in hair routines around the world. Kitsch Smoothing Air Dry Cream is a favourite for waves and straight hair.

Kitsch Hair Perfume Discovery Set makes an amazing set as a gift or someone wanting to experiment with hair perfumes before committing. 

Are they vegan, cruelty-free or organic?

Kitsch is committed to responsible production practices and has made significant strides toward more sustainable and conscious manufacturing across their product range. The brand does not use animal-derived materials in the majority of their accessories and takes a thoughtful approach to materials selection and production. It is always recommended to check individual product details for specific certifications relevant to your values and preferences.

Shop Kitsch at Curly Life

Kitsch is available at Curly Life, Australia's home for expert-curated curl care. Stylish designs, curl-friendly functionality and accessories that make a real difference to the health and appearance of your curls make Kitsch one of the most popular and loved brands we stock. Shop the full Kitsch collection at Curly Life today and upgrade your curl accessories game with a brand that understands both style and hair health.