LOHY

Shop LOHY here

LOHY is an Australian curl care brand that has earned a special place in the hearts of the local curl community by doing something that very few brands have done before, formulating specifically for the unique challenges of caring for curly hair in the Australian climate. With a deep understanding of how heat, humidity and hard water affect wavy, curly and coily hair in Australia, LOHY has developed a product range that feels tailor-made for Australian curl enthusiasts in a way that imported brands simply cannot replicate.

Where is LOHY from?

LOHY is a proudly Australian brand, developed and produced in NSW with a genuine focus on the specific needs of curly hair in the Australian environment. The brand is available through Curly Life, making their locally crafted curl care products easily accessible to curl enthusiasts right across the country.

What is LOHY known for?

LOHY is best known for their targeted, climate-aware approach to curl care that addresses the specific challenges Australian curl enthusiasts face every day. The brand is celebrated within the Australian curl community for developing formulas that hold up beautifully in our heat and humidity, that work with the mineral content of Australian water and that deliver consistent, reliable results for wavy, curly and coily hair regardless of the season or the state you live in. Their commitment to the Australian curl community and their understanding of local conditions sets them apart from every other brand on the market.

What curl types are they formulated for?

LOHY formulates for wavy, curly and coily hair types across a broad range of curl patterns and porosity levels. Their product range is designed to address the full spectrum of curl concerns that Australian curl enthusiasts commonly experience, including humidity-induced frizz, dryness from sun and heat exposure and moisture retention challenges associated with hard water, making them a comprehensive and relevant choice for curl enthusiasts across the country.

Who founded LOHY and why?

LOHY was founded by an Australian curly hairdresser who was frustrated by the lack of curl care products that were designed with the Australian climate in mind. Having spent years trying imported products that worked brilliantly in their countries of origin but fell short in Australian conditions, the founder set out to develop a brand that understood and addressed those specific local challenges. Their deep personal connection to the Australian curl experience and their passion for effective, locally relevant curl care are woven into every product LOHY creates.

When were they founded?

LOHY was founded in Australia in 2020, growing steadily within the local curl community as more and more Australian curl enthusiasts discovered the brand and experienced the difference that climate-aware, locally formulated curl care made to their routines and their results.

Most popular products

LOHY POW Strong Hold Gel is a strong hold gel perfect for difficult Australian weather. Alternatively, their Oomph Hydrating Gel is great for curlies who love a lightweight, softer look. 

Are the products sulphate-free, silicone-free or curly girl method approved?

LOHY products are formulated with a clean, curl-conscious ingredient philosophy and many products in their range are sulphate-free and silicone-free, making them well suited to curl enthusiasts who follow the Curly Girl Method or prefer a more natural approach to their curl routine. Checking individual product ingredient lists is always recommended to confirm compatibility with your specific hair care approach.

Shop LOHY at Curly Life

LOHY is available at Curly Life, Australia's home for expert-curated curl care. A proudly Australian brand that truly understands the conditions our curls face every day, LOHY is the local curl care brand the Australian curl community has been waiting for. Shop the full LOHY collection at Curly Life today and experience the difference that truly local, climate-aware curl care makes to your routine.