Shop Tootilab here

Tootilab is a curl care brand that proves great curl care can be both seriously effective and genuinely fun. With vibrant, playful branding that immediately catches your eye and formulas that back up that energy with real, impressive results for wavy, curly and coily hair, Tootilab has carved out a distinctive and much-loved space in the curl community. If you have ever wanted your wash day routine to feel as enjoyable as it is effective, Tootilab is the brand that delivers both without compromise.

Where is Tootilab from?

Tootilab is a UK brand developed within the international curl care community with a growing following among wavy, curly and coily hair enthusiasts worldwide. The brand is available in Australia through Curly Life, bringing their vibrant, results-driven curl care formulas to Australian curl fans who are looking for something that stands out from the crowd.

What is Tootilab known for?

Tootilab is best known for their combination of playful, fun packaging and seriously effective curl care formulas that deliver real results for a broad range of curl types. The brand has built a strong reputation within the curl community for making wash day feel like something to look forward to rather than a chore, while never losing sight of the most important thing: products that actually work. Their commitment to effective, thoughtfully formulated curl care packaged in a way that brings joy to the experience has made them a brand that resonates strongly with a new generation of curl enthusiasts.

Their line has an extremely luxe and unique scent. Their scent was crafted with a notable perfume house to give a signature Tootilab vibe to all their products. 

They also offer travel size products that are easy to use and great to try before committing. 

What curl types are they formulated for?

Tootilab formulates for wavy, curly and coily hair types across a range of curl patterns and porosity levels. Their product range addresses a broad spectrum of curl concerns including dryness, frizz, lack of definition and moisture retention, making them a versatile and accessible choice for curl enthusiasts at every stage of their curl journey.

Who founded Tootilab and why?

Tootilab was founded by Gaia and Julio - two curl experts who believed that the curl care experience should be as uplifting and enjoyable as the results it delivers. Motivated by a desire to bring more personality, colour and joy into a curl care market that can sometimes feel overly serious, the founder developed a brand that combined genuinely effective formulas with a visual identity that reflected the vibrancy and beauty of the curl community it was created for.

When were they founded?

Tootilab was established in the 2024, growing steadily through the curl community as more and more curl enthusiasts discovered the brand and connected with its energy, its values and the results they experienced from using the products.

Most popular products

Tootilab has developed a range of products that consistently earn strong praise from their devoted and growing customer base. Their styling and moisturising formulas are among their most celebrated, delivering soft, defined and long-lasting curl results through carefully chosen, effective ingredients. Their cleansing and conditioning products are also well regarded for their ability to gently yet effectively care for wavy, curly and coily hair while keeping the overall experience as enjoyable as the results.

Are they vegan, cruelty-free or organic?

Tootilab is committed to responsible, conscious curl care and formulates with naturally derived ingredients that are kind to your hair, scalp and the environment. The brand takes a thoughtful approach to ingredient selection and production practices throughout their range. It is always recommended to check individual product labels for specific vegan, cruelty-free or organic certifications relevant to your values and preferences.

Are the products sulphate-free, silicone-free or curly girl method approved?

Tootilab products are formulated with a clean, curl-conscious ingredient philosophy and many products in their range are sulphate-free and silicone-free, making them well suited to curl enthusiasts who follow the Curly Girl Method or prefer a more natural approach to their curl routine. Checking individual product ingredient lists is always recommended to confirm compatibility with your specific hair care approach.

Shop Tootilab at Curly Life

Tootilab is available at Curly Life, Australia's home for expert-curated curl care. Vibrant branding, effective formulas and a brand that makes wash day something to genuinely look forward to make Tootilab one of the most refreshing and exciting brands we stock. Shop the full Tootilab collection at Curly Life today and add a little colour and joy to your curl routine without sacrificing a single bit of performance.