Cabela Curls: The Power of a Chemist-Founded Curly Hair Brand

Your latest obsession is here

We’re thrilled to announce that Cabela Curls has officially joined the Curly Life lineup! Born in New Zealand and powered by a deep love for natural, healthy curls, Cabela is quickly becoming a must-have for curl enthusiasts across Australia and beyond.

To celebrate, we sat down with founder Nic, the visionary behind the brand, to chat about curl myths, clean ingredients, and what makes Cabela so special.

Get your popcorn, fruit, tea and coffee ready! You’re going love getting to know Nic.

💬 “No shampoo isn’t the flex it used to be.”

Nic reflects on how curly hair routines have evolved over the years.

“There was a time when co-washing ruled the curl world, but we’ve learned a lot since then. Your hair’s porosity, scalp health, and even your lifestyle all play a part in what kind of cleanser your curls crave. A healthy scalp means happy curls and that starts with cleansing regularly using the right kind of moisturising shampoo.

At Cabela, we use gentle surfactants that wash away buildup without upsetting your curls’ natural balance. It’s clean without compromise – because the goal isn’t to strip, it’s to restore.”

Cabela’s approach is refreshingly balanced, focusing on nourishment over restriction. Products like their Shampoo and Conditioner are formulated to keep the scalp fresh and curls soft without the harshness of traditional cleansers. For those who’ve struggled to find the sweet spot between “too squeaky clean” and “still greasy,” this line feels like a game changer.

💫 “If Cabela had a personality, she’d be the modern curl muse.”

Nic describes her brand like she’s talking about a close friend: relatable, confident, and grounded.

“If Cabela had a personality, she’d be the modern curl muse — intelligent, confident, and effortlessly grounded. She values true quality over quick fixes and believes healthy curls never go out of style. She’s every curl’s best friend and she’s not afraid to tell you when your hair needs a wash day.”

That philosophy shines through in every Cabela product: thoughtful formulas, transparent ingredients, and a genuine understanding of what curls actually need. It’s no wonder the brand has developed such a loyal following so quickly.

🌿 “At the heart of every Cabela formula is our New Zealand-grown botanical complex…

“At the heart of every Cabela formula is our New Zealand-grown botanical complex — a restorative blend of native algae, green tea, mamaku, and blackcurrant. These powerhouse botanicals are packed with antioxidants, amino acids, and natural polysaccharides that hydrate, strengthen, and protect curls from environmental stress. Think of it as a daily wellness ritual for your hair — repairing damage, boosting shine, and helping curls hold their shape naturally.

We’re proud that our hero ingredients are sourced right here in Aotearoa, from clean waters and lush native botanicals that thrive in our unique climate. It’s a little slice of New Zealand goodness bottled up for curls everywhere, proving that nature and science can absolutely share the spotlight.”

It’s this unique botanical complex that sets Cabela apart. The Curl Supreme Curl Cream has already become a community favourite — lightweight, non-sticky, and rich in natural hydration. Paired with the Elixir, it gives curls bounce and structure without crunch, keeping them soft, defined, and touchable all day

Pro tip: swap Elixir for Belle if you prefer a lighter hold!

What our community is saying about Cabela

“My curls have never felt this soft! The shampoo actually cleans without drying my scalp. I finally have balance again.” Racie, Gold Coast

“My waves are really nicely defined using Cabela.” Pat, Operations Manager at Curly Life

“Holy grail! This product is amazing, transformed a frizzy mess into defined ringlets and lasts for days! I use it in combination with Curl Supreme for ultimate frizz free curls.” Dannii, Tauranga

Why it matters

At Curly Life, we believe that the best hair care celebrates individuality — and Cabela embodies that beautifully. This is a brand that doesn’t chase trends; it sets a new standard for what curly hair care can be: gentle, effective and rooted in nature.

So whether you’re new to the curly community or simply ready to upgrade your routine, Cabela is a brand worth falling in love with.

Explore the full Cabela collection now and experience the modern curl muse for yourself.

PS: not sure? Check out here for all the tips & hacks you need!