As I Am was built because textured hair deserves proper care. Their formulas are rooted in science and designed specifically for curly and coily hair that needs real moisture, real strength and real results.
As I Am is a science-backed curl care brand built specifically for natural and textured hair. Founded on the belief that healthy hair starts with the right ingredients, As I Am combines botanical extracts with proven actives to deliver moisture, strength and definition for curly and coily hair types.
Choosing a selection results in a full page refresh.
Opens in a new window.
Valerie
So happy I bought this set on CurlyLifes recommendations (I sent them some pics of my hair). I have fine 3a/2c hair and this has totally changed my curls! Previously I was using boucleme curl creme and bounce curl gel but it turned out they were too heavy and my hair apparently doesn't like oil!
Cabela Cream + Gel Duo (for Extreme Definition + Long Lasting Curls)
Jo
Bounce Curl Define EdgeLift Brush
I waited a while to write this review, it took me a few tries to get the hang of the technique with the brush as I'm no beauty expert. Now I LOVE it. I apply curl cream all over, then section my hair, apply gel to each section, brush it, then brush again but using the curl edge, then I shake each section. After I've done all the sections, I scrunch with a cotton t-shirt, then skim apply a little more gel. The brush creates even looking curls, and it allows me to let my hair air-dry in a nice pattern. I have struggled with my curls over the years, this is closest I've got to enjoying them! (Bounce Curl Define EdgeLift Brush)
Bounce Curl Define EdgeLift Brush
Denise
Bounce Curl Define EdgeLift Brush
This brush has exceeded my expectations. I've been considering getting one for a long time but decided to finally do it. I thought surely I can just achieve the same effect with my fingers - but I was struggling to finger curl or even define my curls when styling so the difference now is huge! It's so easy to use and my curls are looking better than ever!
Bounce Curl Define EdgeLift Brush
Sarah
Ecoslay Sangria Hair Refresher (16oz/454ml)
Despite my years with a dedicated curly hairdresser, and multiple brands of “the right products”, my curls were getting limper and less curly. Like almost straight kind of “less”.
After washing my long, very thick hair yesterday, I sprayed some Sangria in and then applied Lemon Buttercream - awesome curls! And it all smells yummy! Yay!
Last night I popped my hair up loosely in a silk scrunchy because it was irritating me (it’s summer!), and so I woke with bed head and the obligatory horizontal “dent” across the length of my hair.
I didn’t wet my hair this morning - I just sprayed Sangria in it. Enter perfect curls for Day 2! The horizontal dent just fell right out and there were very few knots underneath when I usually accumulate a nest in half a day.
I’m actually genuinely surprised at how good it is! Worth a try!
Ecoslay Sangria Hair Refresher (16oz/454ml)
Jane C.
To be honest I haven’t been shopping with Curly Life for that long but I’ve been converted. Their range of brands and products is extensive so I won’t be shopping anywhere else from now on. If you can’t find what you want at Curly Life you won’t find it anywhere else either.
I’ve been using this leave-in conditioner on and off for a couple of years now and I think it’s the best hit my particular curls. Gives me incredible definition so I will definitely keep using it on a regular basis.
Other leave ins and curl creams I’ve tried leave your hair overly shiny or feeling unhealthy, this one is amazing. Perfect balance of definition, hold, shine, and softness. Can’t recommend more.
I just absolutely love love it.im 79 n have been experiencing some hair thinning with my curls not as good as they were. But the shampoo plusthe pump curly gel I'm getting wonderful results. My thanks to you all.kind regards Julie Burgess
