Welcome to the largest curl store in Australia! You’re in good hands with FREE Curl Consults, monthly IG giveaways and the best prices.

💞 Small, family run

🚚 Fast dispatch from QLD

💝 Gifts in orders over $75

As I Am are loved for their famous Curl Jelly, Rice Water collection and so much more! Perfect for dry, thirsty curls.

Great for coarser, drier hair types.

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