Kitsch Purple Toning Shampoo Bar for Color Treated & Grey Hair

Neutralizes unwanted brassiness and yellow undertones.
Enriched with Biotin to boost shine, reduce dullness & strengthen your hair
Enjoy smoother, stronger & more vibrant blonde hair after just one use!
PH balanced and safe for color-treated hair
Free of parabens, phthalates, silicones, sulfates, & artificial fragrance
Reduces single-use plastic: saves two bottles of liquid shampoo/conditioner
Made in the USA with quality ingredients
4OCEAN CERTIFIED: For every shampoo or conditioner bar, 4ocean pulls the equivalent of one shampoo bottle’s worth of plastic from the world's oceans, rivers, and coastlines

Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Vegetable Glycerin, Hydrogenated Castor Oil, Guar Hydroxypropyltrimonium Chloride, Natural Fragrance*, Biotin (Vitamin B7), Violet No. 2 (CI 60730).

*Natural fragrance derived from plants.

Free of parabens, phthalates, silicones, sulfates, & artificial fragrance

How to neutralize unwanted brassiness: Wet hair & shampoo bar, then "paint" on from lengths to ends for even toning.  Massage into a lather; let sit for 1-3 minutes for desired toning intensity.  Rinse & repeat as needed.