Why I Created The Curl Store of My Dreams
Hi beautiful! I’m Sarah, the founder of Curly Life. I want to share the story behind our curl store and why it means so much to me.
Growing up, I often felt disconnected from my natural curls. Back then, spending $40 on hair care products wasn’t feasible, so I resorted to straightening my hair, never truly seeing its natural beauty. Straightening my hair gave me confidence and made me feel good. I don’t diss straightening – it was a powerful tool for me to gain confidence – especially since I didn’t know how to style my curls (my curls came from my dad and he always wore his hair short).
But, my hair constantly broke, was thinning, was dull and frizzy. Forcing curls to be straight generally only looks pretty for an hour or two. I took a LONG time to learn about curl care and made mistakes along the way – but that just makes me more capable to help others!
I am so grateful that our Curly Life Community has grown, so I wanted to share a little more background about myself and my curl store!
Personal background
Leaving my city
In 2021, after moving from west Melbourne to Gold Coast, I decided to combine my passion for beauty with my background in business management and international relations. I studied hair and immersed myself in the industry, aiming to create a space where curly-haired individuals could find products that genuinely worked for them.
Juggling hairdressing with business
I also studied hairdressing – but in all honesty – juggling hairdressing with running a business wasn’t for me, so I didn’t complete my hairdressing studies. Despite that, I still regularly travel to various curly events for hair dressers and experts in the industry.
Products selected with intention
From packaging to scent to performance
Curly Life was born out of a desire to empower others to embrace their natural hair. We offer a curated selection of products, ensuring each one is chosen with care and purpose. Our commitment is to provide quality over quantity, stocking brands that nourish curls from the inside out.
From a personal point of view, I wanted it to be a place where all the curly girls who love keeping up with the latest releases can come and find what they want. I am a huge believer in loving every element of your purchase – from packaging to scent and of course performance. I don’t want Australian curlies to have to compromise – I want to offer plenty of options so that you can truly find your DREAM product.
Some of the things I love most is that we offer 100% free curl consultations (for anyone – you don’t need to have bought from us to get some help!) and we have a collection of products under $29. Both of these are so close my heart and it means so much to be able to help you and make quality curly hair care accessible.
Today, Curly Life stands as Australia’s largest destination for curly hair care. We’re proud to offer free curl consultations, fast dispatch from Queensland, and a range of products to suit every curl type and budget. We’re a team of 8 who love that we have the honour of helping put a smile on your face.
The next steps for Curly Life
There is always so much going on behind the scenes and I can’t spill the tea just yet! But you can be rest assured that I am working so hard to bring you the best and more. Trust me when I say I am working on amazing projects you never would have even dreamed of! I highly recommend giving our Instagram a follow (I personally run most of it!) so you can keep up with the amazing things I have in store for you.
Thank you for being part of our journey. Whether you’re just starting to embrace your curls or have been on this path for a while, we’re here to support you every step of the way.
With love,
Sarah 💕
