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Bouclème is a curl care brand that has earned a devoted global following by putting curl science and clean ingredients at the centre of everything they do. Born in London and built on a genuine understanding of what wavy, curly and coily hair needs to thrive, Bouclème has become one of the most respected and recommended brands in the international curl community. If you are serious about your curl routine, Bouclème is a brand that deserves a place on your shelf.

Where is Bouclème from?

Bouclème is a British brand, founded and headquartered in London, United Kingdom. Despite their European roots, Bouclème has built a strong international presence and is now loved by curl enthusiasts across the globe, including here in Australia.

What is Bouclème known for?

Bouclème is known for their commitment to clean, curl-specific formulations that deliver genuine, visible results for wavy, curly and coily hair. The brand is particularly celebrated for their lightweight yet deeply effective approach to moisture and definition, creating products that enhance natural curl pattern without heaviness or buildup. Their transparent ingredient philosophy and dedication to curl education have also made them a trusted voice in the curl community well beyond their product range.

What curl types are they formulated for?

Bouclème formulates for wavy, curly and coily hair types across a broad range of curl patterns. Their product range is particularly well suited to Type 2 and Type 3 curl patterns, though many of their formulas also perform beautifully on Type 4 hair that benefits from lighter, more easily absorbed moisture and styling products.

Who founded Bouclème and why?

Bouclème was founded by Michele Scott-Lynch, a woman with curly hair who spent years frustrated by the lack of truly effective, clean products available for her curl type. Determined to create something better, Michele launched Bouclème with a clear mission to develop science-backed, naturally derived curl care products that actually worked. Her personal curl journey is woven into the DNA of the brand and continues to drive their product development and community focus today.

When were they founded?

Bouclème was founded in 2014 in London, entering the curl care market at a time when demand for dedicated, high-quality curl products was growing rapidly across the United Kingdom and beyond.

Most popular products

Bouclème has developed several hero products that are consistently praised across the global curl community. Boucleme Curl Defining Gel is one of their most loved styling products, delivering flexible hold and beautiful definition without crunch or stiffness. 

Are they vegan, cruelty-free or organic?

Bouclème is both vegan and cruelty-free across their entire product range. The brand is committed to formulating without animal-derived ingredients and does not test on animals at any stage of their product development. Their clean ingredient philosophy also means they avoid a long list of unnecessary or potentially harmful additives.

Are the products sulphate-free, silicone-free or curly girl method approved?

Bouclème products are sulphate-free, silicone-free and widely considered compatible with the Curly Girl Method. The brand formulates specifically with curl-safe ingredients in mind, making them a go-to choice for curl enthusiasts who follow a more natural, clean approach to their hair care routine.

Shop Bouclème at Curly Life

Bouclème is available at Curly Life, Australia's home for expert-curated curl care. Clean ingredients, curl-first science and results that speak for themselves make Bouclème one of the most trustworthy brands we stock. Shop the full Bouclème collection at Curly Life and discover why curl enthusiasts around the world keep coming back to this exceptional brand.