Cabela

Shop Cabela here

Cabela is a curl care brand that stands out in the crowded curl market for one very important reason, they understand that not every curl type needs more moisture. For wavy and curly hair that lacks structure, definition and strength, Cabela offers a targeted, science-backed approach that addresses the root cause of limp, undefined curls rather than masking it with products that only make things worse. If your curls fall flat, lose definition quickly or feel weighed down by most products, Cabela could be exactly what your routine has been missing.

Where is Cabela from?

Cabela is a curl care brand founded and made in New Zealand. The brand is available in Australia through Curly Life, bringing their targeted curl solutions to the Australian curl community.

What is Cabela known for?

Cabela is known for their unique focus on building structure and strength in curl types that need definition and hold rather than heavy moisture. While many curl brands lead with hydration, Cabela recognises that for certain hair types, too much moisture is the problem rather than the solution. Their formulas are designed to work with the natural characteristics of wavy and curly hair to deliver lasting definition, reduced frizz and a stronger, more resilient curl pattern over time.

What curl types are they formulated for?

Cabela is particularly well suited to wavy and curly hair types that struggle with limpness, lack of definition or product buildup from overly rich formulas. Their products work best for fine to medium curl types and low to normal porosity hair that benefits from lighter, structure-building formulas rather than heavy butters and oils.

Who founded Cabela and why?

Cabela was founded by curl specialist and cosmetic chemist Nic who recognised a significant gap in the curl care market for products that addressed structure and strength rather than moisture alone. Nic understood that a large portion of the curl community was being underserved by brands that applied a one-size-fits-all approach to curl care, and set out to create targeted solutions for the curl types that needed something different.

When were they founded?

Cabela was established in 2023, growing within the curl community as more and more curl enthusiasts began to understand the importance of matching products to their specific curl type and porosity rather than following generic curl care advice.

Most popular products

Cabela has developed a range of products that have earned praise from the wavy and curly hair community who have struggled to find products that work for their specific hair type. Their styling and defining formulas are among their most celebrated, delivering the structure, hold and definition that fine and wavy curl types need without the heaviness or buildup that so often comes with mainstream curl products.

The Cabela Curl Restorer is a must-have to overall curl health, repairing damage or anyone trying to retain and thicken their curls.

Are they vegan, cruelty-free or organic?

Cabela is committed to creating effective, responsible curl care products. The brand places importance on formulating with quality ingredients that are kind to your hair and scalp. It is always recommended to check individual product labels for specific vegan, cruelty-free or organic certifications relevant to your values and preferences.

Are the products sulphate-free, silicone-free or curly girl method approved?

Cabela formulates with a clean, curl-conscious ingredient philosophy and many products in their range are compatible with the Curly Girl Method. As always, checking individual product ingredient lists is recommended to confirm suitability for your specific curl routine and hair care approach.

Shop Cabela at Curly Life

Cabela is available at Curly Life, Australia's home for expert-curated curl care. If your curls have been crying out for structure and definition rather than more moisture, Cabela is the brand our curl specialists confidently recommend. Shop the full Cabela collection at Curly Life and discover what your curls are truly capable of when they get exactly what they need.