CurlyEllie

Shop CurlyEllie here

CurlyEllie is a curl care brand with one of the most heartfelt origin stories in the industry. Born from a mother's determination to find safe, natural and effective products for her young daughter's curly hair, CurlyEllie has grown from a personal mission into a globally loved brand that serves curl enthusiasts of all ages. With gentle, plant-based formulas and a deep understanding of what curly hair needs at every life stage, CurlyEllie is a brand that the whole family can trust and enjoy.

What is CurlyEllie known for?

CurlyEllie is best known for their gentle, naturally derived curl care formulas that are safe and effective for children and adults alike. The brand is celebrated within the curl community for their thoughtful approach to ingredients, their commitment to avoiding harsh chemicals and their ability to deliver real results for curly hair without compromising on safety or gentleness. CurlyEllie is particularly well regarded for making curl care accessible and enjoyable for curly kids, helping families navigate the world of textured hair with confidence and ease.

What curl types are they formulated for?

CurlyEllie formulates for wavy, curly and coily hair types across all ages, from young children through to adults. Their gentle formulas are designed to be effective across a broad range of curl patterns and are particularly well suited to fine, delicate or sensitive hair that requires a softer, more careful approach to curl care.

When were they founded?

CurlyEllie was founded in 2016 in the United Kingdom, growing steadily through the curl community as parents and curl enthusiasts alike discovered the brand and fell in love with its story, its values and most importantly its results.

Most popular products

CurlyEllie has developed several hero products that have become firm favourites among their devoted community of curl families. CurlyEllie Leave-In Moisturising Spray has also earned a devoted following among parents of curly kids for making post-wash detangling sessions faster, easier and far less tearful.

Are they vegan, cruelty-free or organic?

CurlyEllie is a vegan and cruelty-free brand across their entire product range. They do not test on animals and formulate without animal-derived ingredients. The brand is committed to using plant-based, naturally derived ingredients that are safe for children and adults and kind to the environment.

Are the products sulphate-free, silicone-free or curly girl method approved?

CurlyEllie products are sulphate-free, silicone-free and fully compatible with the Curly Girl Method. The brand formulates specifically with curl-safe ingredients in mind, making their entire range a trusted and reliable choice for curl enthusiasts of all ages who follow a clean, natural approach to their curl care routine.

Shop CurlyEllie at Curly Life

CurlyEllie is available at Curly Life, Australia's home for expert-curated curl care. Gentle ingredients, a story rooted in love and formulas that work for the whole family make CurlyEllie one of the most special brands we stock. Shop the full CurlyEllie collection at Curly Life today and bring a little bit of that curl-loving magic into your home.