Jessicurl

Shop Jessicurl here

Born out of one woman's frustration with the complete lack of products that actually worked for her curly hair, Jessicurl has grown from a kitchen experiment into a globally respected brand that curl enthusiasts around the world swear by. Handcrafted in small batches with carefully chosen ingredients and decades of real-world curl expertise behind every formula, Jessicurl is a brand that earns its loyal following one curl at a time.

What is Jessicurl known for?

Jessicurl is best known for their small batch approach to curl care that prioritises ingredient quality, formula integrity and real results above everything else. The brand is celebrated within the curl community for their consistency, their transparency around ingredients and their deep understanding of the diverse needs of wavy, curly and coily hair. Jessicurl is also widely praised for their extensive curl education resources and their founder's ongoing personal engagement with the curl community, which has helped build a level of trust and loyalty that very few brands achieve.

What curl types are they formulated for?

Jessicurl formulates for wavy, curly and coily hair types across a broad range of curl patterns and porosity levels. Although they are suitable for all curl types, their products generally are best aligned with waves and curls. One thing that makes Jessicurl standout is that they are great for all porosities - including low porosity which can sometimes get excluded by other brands.

Who founded Jessicurl and why?

Jessicurl was founded by Jessica McGuinty, a Californian woman with curly hair who spent years struggling to find products that worked for her specific curl type without causing the dryness, frizz and frustration she had come to accept as normal. After years of searching and finding nothing that truly delivered, Jessica began formulating her own products in her kitchen using carefully researched ingredients that she knew her curls would respond to. The results were so impressive that friends and family began asking for their own supply, and Jessicurl was born. Jessica's personal curl journey and her deep empathy for the challenges of the curl community continue to shape every product and every decision the brand makes.

Most popular products

Jessicurl has developed a range of products that have earned iconic status among their devoted global community. Their Spiralicious Gel is one of their most celebrated products, loved for delivering soft, defined and long-lasting curl results through a beautifully simple and effective formula. 

Are they vegan, cruelty-free or organic?

Jessicurl is a cruelty-free brand and does not test their products on animals. The brand formulates with carefully selected, high-quality ingredients and maintains a strong commitment to ingredient transparency throughout their range. It is always recommended to check individual product labels for specific vegan or organic certifications relevant to your values and preferences.

Are the products sulphate-free, silicone-free or curly girl method approved?

Jessicurl products are sulphate-free and widely considered compatible with the Curly Girl Method across a significant portion of their range. The brand has been formulating with curl-safe ingredients since their founding, making them a trusted and reliable choice for curl enthusiasts who follow a clean approach to their curl care routine. Checking individual product ingredient lists is always recommended to confirm full compatibility with your specific routine.

Shop Jessicurl at Curly Life

Jessicurl is available at Curly Life, Australia's home for expert-curated curl care. Over two decades of dedicated curl expertise, a founder who has lived the curl journey herself and small batch formulas that the curl community has trusted for years make Jessicurl one of the most respected brands we stock. Shop the full Jessicurl collection at Curly Life today and discover why this beloved independent brand has stood the test of time.