Only Curls

Shop Only Curls here

Only Curls is a curl care brand that does exactly what its name suggests and does it exceptionally well. By dedicating their entire focus, energy and expertise exclusively to curly hair, Only Curls has developed a product range that reflects a depth of curl-specific knowledge that brands trying to cater to every hair type simply cannot match. If you are looking for a brand that has put curly hair first, last and always in every single product decision they have ever made, Only Curls is that brand.

What curl types are they formulated for?

Only Curls formulates for wavy, curly and coily hair types across a broad range of curl patterns and porosity levels. Their curl-exclusive focus means their entire product range is built around the real needs of textured hair, making them a reliable and effective choice for curl enthusiasts at every stage of their curl journey regardless of their specific curl pattern or hair type.

When were they founded?

Only Curls was founded in 2016 in the United Kingdom, quickly gaining a devoted following within the British and international curl community for their refreshing curl-first approach and their beautifully effective product range. The brand was founded by wave specialist Lizzie Carter.

Most popular products

Only Curls has developed several hero products that have become firm favourites among their growing global community of curl enthusiasts. Their Curl Cream is one of their most celebrated products, praised for delivering deep moisture, beautiful definition and lasting frizz control through a formula that feels as luxurious as it performs. Their Mega Hold Curl Gel is another standout, loved for its ability to lock in curl definition and fight humidity without stiffness or crunch. Their Hydrating Hair Mask is also widely regarded as one of the best deep conditioning treatments available for curly hair, delivering extraordinary softness, improved elasticity and enhanced curl definition with every use.

Are they vegan, cruelty-free or organic?

Only Curls is a vegan and cruelty-free brand across their entire product range. They do not test on animals and formulate without animal-derived ingredients. The brand is committed to clean, responsible formulation practices and maintains a strong focus on ingredient quality and transparency throughout their range.

Are the products sulphate-free, silicone-free or curly girl method approved?

Only Curls products are sulphate-free, silicone-free and fully compatible with the Curly Girl Method. The brand was built around curl-safe ingredients from the very beginning, making their entire range a completely trusted and reliable choice for curl enthusiasts who follow a clean, natural approach to their curl care routine.

Shop Only Curls at Curly Life

Only Curls is available at Curly Life, Australia's home for expert-curated curl care. A curl-exclusive focus, clean ingredients and a founder who has lived the curl journey herself make Only Curls one of the most focused and trustworthy brands we stock. Shop the full Only Curls collection at Curly Life today and experience what curl care looks like when it is designed for absolutely nothing else.