Is Treluxe worth it?

Let's be real here. There's way too many curl brands out there. And many seem the same-same. Some brands are viral and not very good. Others are small but hard to trust since there isn't much info about them. Treluxe is one of those smaller brands that needs to be looked at a bit more before you can make decision. 

At a mid-tier price point, it's good to look at what actually makes TreLuxe, well, Treluxe.

TréLuxe is a curl care brand that has built a loyal following in the curl community by mastering something that many curl enthusiasts spend years searching for, effortless curl definition without a complicated routine. With lightweight, buildable formulas that work with your natural texture to deliver beautiful, touchable curls with minimal fuss, TréLuxe has earned its place as one of the most trusted and recommended brands for curl enthusiasts who want outstanding results without spending hours in the bathroom.

Where actually makes TréLuxe different to other curl brands?

By looking at the packaging itself, you wouldn't know this, but luckily, you have me - a trained curl specialist - who can help you decipher things better. TreLuxe is different to many curl brands because they don't use heavy oils. 

In addition, the quality of ingredients they use is very high.

For example, my personal favourite product of theirs, the Untie Leave In Conditioner, has coconut oil as one of its primary ingredients. Although most times coconut oil can be very greasy and outright yuk, this leave in doesn't do that. It's because the coconut oil sourced in it is high quality. This obviously means it costs a lot more to make, but the costs aren't really passed onto the user since the price-point is quite standard.

What is TréLuxe known for?

TréLuxe is best known for their lightweight, curl-enhancing formulas that deliver natural, flexible definition and lasting frizz control without the heaviness, crunch or buildup that so many styling products leave behind. The brand is celebrated within the curl community for their ability to simplify the curl styling process without sacrificing results, producing products that perform beautifully on a wide range of curl types and that make wash day feel achievable rather than overwhelming. Their commitment to effective, clean formulation and their focus on delivering effortless curl results have made them a brand that experienced curl enthusiasts recommend time and time again.

What curl types are they formulated for?

TréLuxe formulates for wavy, curly and coily hair types across a broad range of curl patterns and porosity levels. Their lightweight approach makes them particularly well suited to fine, wavy or low porosity curl types that are easily weighed down by richer formulas, though many of their products also perform beautifully across medium curl types that want natural, flexible definition without heaviness.

Because of the way that TreLuxe is made, they work exceptionally well for all hair porosities - which is a rare find !! 

Who founded TréLuxe and why?

TréLuxe was founded by a Chicago curl enthusiast who was passionate about simplifying the curl care experience without compromising on the quality of the results. Frustrated by the complexity and the cost of maintaining an effective curl routine, the founder set out to develop a brand that made beautiful, effortless curl definition accessible to every curl enthusiast regardless of their experience level or the amount of time they had available on wash day. That commitment to simplicity and effectiveness continues to drive every product decision TréLuxe makes.

When were they founded?

TréLuxe was founded in the United States in the 2010s, growing steadily through the curl community as more and more curl enthusiasts discovered the brand and experienced the difference that lightweight, effortless curl care made to their routines and their results.

Most popular products

TréLuxe has developed a range of products that consistently earn strong praise from their devoted community of curl enthusiasts. Their Hi-Defining Curl Enhancing Gel is one of their most celebrated products, loved for its ability to deliver beautiful, natural curl definition and lasting frizz control through a lightweight, buildable formula that never feels heavy or stiff. 

Shop TréLuxe at Curly Life

TréLuxe is available at Curly Life, Australia's home for expert-curated curl care. Lightweight formulas, effortless definition and a brand that makes achieving beautiful curls simpler than you ever thought possible make TréLuxe one of the most practical and trusted brands we stock. Shop the full TréLuxe collection at Curly Life today and discover what your curl routine looks like when effortless and effective mean the same thing.